Media Literacy Labs

Media Literacy Labs are field trip-based programs that bring groups of students out to the Nickelodeon Theatre for an educational cinema experience complete with popcorn and drinks. Our instructors are also equipped with materials to visit groups on-site at a school if needed. Courses range anywhere from one to three hours, and include activities, film screenings, and ample educational content. Media Literacy Labs observe the SC Department of Education Media Arts standards, as well as ELA standards of literacy. Our Media Literacy Labs are broken down into three distinct categories: CineLab, MediaLab, and StoryLab.

What is Media Literacy?

Media Literacy encompasses the informed creating, consuming, evaluating, and communicating of media in all its forms. A fully media literate individual can better understand what they see and hear through media channels such as television, Internet, radio, newspapers, magazines, billboards, video games, music videos, etc. Not only does this involve the development of problem-solving and technical skills, but also analytical thinking, such as critical viewing and comprehension.

Registration and more information

Please contact Pedro LopezDeVictoria at and we will provide you with information about the programs, films, and logistics. As always, we are interested in working with you in making sure the labs work for you–and are flexible in our abilities to meet your media education needs.

The standard rate for sessions are $10 per student for up to 60 students with a minimum of $300. Off-site visits are a flat $300 per program. Special rates are available for schools and institutions, based on percentage of students at the school that receive free or reduced lunch and institutions that serve marginalized/underserved communities.

CineLab // 4th Grade +

CineLab dives deep into the language of cinema. CineLab presents the tools and techniques of narrative and documentary filmmaking while exploring themes in literature, world cultures, languages, social studies, and science. Each CineLab focuses on one film, tied to a central theme or concept to explore using the fundamentals of cinema. While the movies we use are in flux, the content is constant. For more information about movies that are available now as part of this program, contact, or click below to register.

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MediaLab // 6th Grade +

MediaLab takes a look at the media streaming into the screens that proliferate our everyday lives. MediaLab investigates mass culture including news media, social media, advertising, and music videos. Each lesson is made to be relevant to student interests, and to develop a literacy that enables youth to better understand the complex messages we receive from all forms of media every day. Each version of this lab takes on a different theme with a different form of media. For more information on what themes are available now as part of this program, contact, or click below to register.

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StoryLab // K – 5th Grade

Story Lab is a multi-media K-5 program for developing readers and writers in the craft of storytelling. Covering a wide range of stories and storytelling methods from around the world, StoryLab explores the basic archetypes that all stories share, and provides the tools for students to craft their own stories. Exploring fundamentals of plot, setting, characters, as well as more nuanced techniques, StoryLab educates via fun activities, screenings, writing exercises, music, and games.

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*Note- For registration, right click and download form, fill out in Adobe Reader, and send to